Writing report

academic IELTS Writing: Task 2

Overall score

7.00

7.0 of 9.0

Submitted on

Dec 09, 2024 (4 months ago)

Writing duration

0 minutes

Task description

On their advertising, businesses nowadays usually emphasiae that their products are new in some way. Why is this? Do you think it is a positive or a negative development?

You should write a minimum of 150 words.

Source: Cambridge 16

Task answer

These days, products in advertising have been shown by businesses to underscore that they are novel in some way. I completely agree with this strategy. Analyzing the reasons for this phenomenon in the first body and arguing for positive development will demonstrate this. To begin with, promoting new brand products would have numerous significant impacts on the progress of society. First, this advancement in society substantiates itself in the wide range of modern works. This is to say, modern occupations are highly dependent on the advertisement of new versions of products. For example, thanks to a promotional campaign for the latest version of Cisco's chipset, I could update the security of the company I am working in. If not for that tiny chipset, the company would not have safety in the backend of the website, which would be hacked otherwise. Another compelling reason for touting a new good is that the more one is exposed to it, the more options one will benefit from the latest technological devices. Take my father working with an old version of MacBook until last month as an example. Thanks to the frequent exposure of an advertisement by Apple's company, not only could he purchase a new brand of MacBook, but also he would enjoy some new applications. The applications that have improved the way he was working. To indicate the positivity in new product advertising, one is supposed to understand how the advertisement will help companies take their niche in the market. This ability will increase their share value and the money they need to ameliorate their products in the future. Apple company is living proof of this case. They have applied the strategy of frequent advertising by considering the laws of "Laissez-faire" to reap more. Thus, this has enabled the company to invest in cutting-edge research by which it can produce state-of-the-art devices every time in the future. However, under advertisement, many new fruitless products are selling in the market. Still, they will have a short-term lasting at best. In conclusion, I strongly agree with the positive effects of the mentioned strategy for the sake of people using up-to-date devices and modern work within a solid position via accumulative income in the market. Given this view, companies can have a better effect on the development of society even in the future.

Word count:385