Writing report

academic IELTS Writing: Task 2

Overall score

7.50

7.5 of 9.0

Submitted on

Jun 08, 2025 (10 months ago)

Writing duration

0 minutes

Task description

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

You should write a minimum of 150 words.

Source: Cambridge 15

Task answer

While some people argue that advertising is unattractive as it is so prevalent, I believe that there are some advertisements which can exploit Internet users' demands to persuade them to purchase products. On the one hand, there are some major rationales that explain why most of advertisements are of little attractiveness. People see a numerous miscellaneous advertisements everyday, most of them are randomly proposed on digital platforms without suitability to users' needs, making them unable to catch human's attention. Also, the popularity of advertising increases people's precaution to information from it, further diminishing its attractiveness. For instance, most people tend to ignore and try to skip advertisements on YouTube. On the other hand, there are many companies that can utilize people's demands to advertise their products effectively. The insecure of Internet is the opportunity for many organizations to track users' behavior on digital platforms such as Facebook or Instagram, deducing their needs. As a result, these companies can choose the moment when their target customers browsing to purchase something to propose their goods with information that the customers really want to see, making them to buy their products. For an example, some technology companies like Nvidia or Asus always provide tech geeks with details of their gadgets such as performance and comparison to the older versions, persuading them to choose these companies' products and earning billions of dollars for each new product. In conclusion, whereas most of advertisements can't attract people as they aren't suitable with their target customers, there are many companies that can makes multitude of money by advertising with the understanding of customers' demand.

Word count:264