Writing report

There has been extended debate on whether marketing is useful at influencing our purchases or it has become too prevalent for our attention. I agree with the first notion, although the latter has its own merits. It is undeniable that commercials are successful at persuading people to buy things. For one, they take advantage of humans' psychology to deliver memorable contents, such as using catchy music, rhyming quotes and celebrities to boost their images. Hence, advertisements tend to remain in our minds for a long period of time, whether we want them to or not. In addition, social media use also plays a key role in spreading products' popularity. Companies pay digital platforms to present advertisements that align with our feeds. As a result, we get increasingly exposed to desirable items and can easily be persuaded to spend money. Combining the memorability and customization of commercials nowadays, it comes as no surprise that on average 30% of household application companies' revenues is from adverts. On the other hand, it is worth noting that not all marketing campaigns are capturing as much focus as in the past. A part of the situation may be attributed to the ubiquity of adverts, of which we are bombarded with everyday: from billboards, shop stands, to every phone applications. This leads to "ad fatigue", a phenomenon where the consumers' mind have been saturated with adverts and stop responding to them even if the stimulus keeps repeating. Moreover, because of the rising number of brands that are competing through marketing schemes, many consumers have grown skeptical of the quality and no longer rely on promotions for purchasing decisions. Rather, they do market research or read reviews, where promotions hold little power. In conclusion, I believe that although advertising is somewhat declining in persuasiveness, it still exerts significant influence over consumers thanks to the contents that make use of human psychology and the help of social media.